Recently, we invited a few of our amazing Caci members to spend the day with us at our latest campaign shoot, to capture their skin journeys on camera and hear, in their own words, what confidence means to them.
These are real women, with real skin stories, no scripts, no filters, just honest chats and a few beautiful moments behind the scenes.
Meet Jo, a Caci member whose journey is all about showing up for herself, one treatment at a time.
How do you feel about this experience today?
I’m very excited!
How did you find out about the shoot today?
I saw the email come through asking if people wanted to share their Caci story, and I just thought, why not? It sounded like such a great opportunity.
Tell us how your journey with Caci started. What made you decide to begin your skincare journey?
It was in my early thirties. I’d become a single parent and was juggling three kids, a full-time job, and everything else, house, life, you name it. Then one day I just thought, what about me? My skin was looking dull. I saw an ad for facials at Caci and decided to give it a go. I got hooked pretty quickly!
At first, I’d just book a facial whenever I could afford it. But eventually, I joined the Reformaskin, skin health membership, and now I really look forward to my triweekly facials and treatments. It’s that bit of pampering I can count on just for me.
Was there something you used to feel insecure about that no longer bothers you?
Absolutely. I’ve had eczema since I was two, mostly on my face and neck and I used to be really self-conscious about it. I was always worried about what my skin would look like as I got older. As a teen, I’d slather on hydrocortisone cream without really knowing what it was doing.
Since I started getting regular treatments at Caci, my eczema has become way more manageable. I might get a little breakout once every six months, usually if I’m stressed. But now, I feel confident without makeup. I even get compliments about my skin tone and texture, something I never thought I’d hear.
How did it feel walking into the studio today and seeing the camera equipment?
A little bit nervous! [laughs] But it’s such a fun opportunity. It’s something different, and I think it’s important to share stories like this. It’s been a really exciting day.
What part of the experience were you most looking forward to?
Definitely the pampering, getting my hair and makeup done, just soaking up the full experience.
What is your favourite skin treatment?
I love the Sonophoresis Skin Infusion, my skin absolutely glows after that. I also enjoy the little shoulder massage they give me at the same time. It makes the whole treatment feel extra relaxing.
What does skin confidence mean to you?
For me, it’s not having breakouts and knowing that, with the skincare I use from Caci, my skin is always hydrated. I get compliments on my skin tone and texture now, which really does mean a lot.
What would your past self say if she could see you now?
Go you.
Jo’s story is a powerful reminder that taking time for yourself isn’t selfish, it’s essential. And with the right support, skin confidence is possible at any age. We're so grateful Jo shared her story with us and we’re proud to have her as part of our Caci community. Watch the full clip on our IG page.
Are you a Caci member and have a glow-up story? We want you to hear from you.
Click below to tell us your skin journey to skin confidence and share your before & after photos. If we feature your story, you’ll receive a skincare on us as our thank-you! Submit your story here.
